ICA Norge is one of Norway’s leading food retailers with a total of 693 stores operated either as independent units or as franchises.
In 2006, ICA Norge AS reported sales of NOK 15 964 million.

ICA Norge’s store format strategy includes hypermarkets, supermarkets, neighborhood stores and discount stores. There are four different store concepts:

• ICA Naer convenience stores offer good service and a specially designed product selection from local suppliers
  
• ICA Supermarked stores are designed for customers who appreciate good food and a wide variety. Personal service is high and there is a wide selection of fresh food, including at deli counters where customers can find the latest food trends
  
• ICA Maxi ICA Maxi stores carry everything in one location at good prices. In addition to a wide selection of foods, these stores sell books, apparel, housewares, sporting goods, CDs and DVDs. They are conveniently located for customers who travel by car
  
• Rimi discount stores make it easy and convenient for customers to do their daily shopping. With modern, airy stores, RIMI offers customers the everyday products they need at good prices