etos

Etos was first launched in Sweden in 2002 and currently has eight stores in Stockholm, Linköping and Västerås. The stores have been established in attractive downtown locations and shopping centers.

Etos is the first chain in Sweden to offer health and beauty products as part of a clear-cut integrated concept that comes originally from the Netherlands, which currently has 430 Etos stores.Imagebildbred Etos

Etos in Sweden is a subsidiary of ICA AB and the stores are managed as an integrated specialty retail chain, selling products under their own Etos brand name in combination with well-known labels.
The chain also has exclusive rights in Sweden to sell products from the UK company Boots.
As part of the ICA Group, Etos contributes cutting-edge competence in the field of health and beauty. This means that Etos tries out new ideas and develops its product range, as well as forging relationships in this sector that can be used in other parts of the ICA Group. During the last years the company has continued to prepare for the deregulation of the Swedish market for non-prescription pharmaceuticals.

Swedish web site www.etos.nu

The Etos web site in The Netherlands www.etos.nl

FACTS ABOUT ETOS AB

Business concept
Etos aims to be the customers’ first choice when it comes to relaxation and rejuvenation.

Sales
SEK 34 million

Number of employees
16

Number of stores
7

The figures above
relate to 2006