Vision
We aim to make every day a little easier.

Mission
We aim to be the leading retail company with a focus on food and meals.

Financial goals
ICA’s long-term goal is to increase sales faster than the overall market increase in each sector. The profitability goal is an operating margin (EBIT) of 3.5–4.0 percent. The return on equity over a business cycle should be at least 14–16 percent, while the long-term goal for the equity/assets ratio is 30–35 percent.

Strategies
ICA will be a far-sighted, dynamic company with solid finances and a commitment to the environment and social issues. The keys to ICA´s approach are prioritization, coordination, simplicity and cost-cutting. In practice, this means that the Group has drawn up the following strategies for its operations:

• Utilize economies of scales by coordinating central functions and concepts
  ICA will increase coordination of central functions and concepts at the Nordic level so as to benefit from the synergies between companies. These effeiciencies will be largely reinvested in lower prices.
  
• Locally adapted concepts
  At the same time as ICA exploits the scale of its operations by coordinating and utilizing synergies, its local offering is adapted to customers´wishes, either by the individual retailers or via concepts that are specially tailored to different geographic markets.
  
• Cost efficiency
  The ICA Group is working to improve the efficiency of its operations and to reduce costs. Efficiency enhancement measures focusing on the organization and working methods will eventually lead to savings of around SEK 1 billion annually.
  
• Common format strategy
  The ICA Group has adopted a unified format strategy for the operations in Sweden and Norway. The strategy comprises store concepts such as hypermarkets, supermarket stores, neighborhood stores and discount stores.
  
• Price and assortment
  ICA should increase its focus on cutting prices and developing the product range while enhancing its efficiency.
  
• Adapting to our customer’s changing purchbuying habits
  By developing the stores and their offerings, ICA will adapt to its customers’ new shopping patterns.
  
• Offering an attractive product range focusing on
  private labels, fresh foods and non-food items
  ICA will continue to focus on fresh foods, non-food items and private label products. The Group’s range of private label goods allows the customer more choice, as well as offering high-quality products and lower prices. These initiatives will increase sales and profitability for both retailers and the Group.
  
• Social responsibility
  The ICA Group strive towards a society characterized by long-term sustainability. The company actively minimizes the negative environmental impact of its operations and shoulders responsibility for the conditions under which its private label goods are produced. ICA also safeguards the health of its customers and employees by offering safe and nutritious products and constantly improving its working environments.